Wire Service Continued

Wire Release™ versus press release
For decades, industry communicators have submitted a press release in the hope of reaching their target audience. Press releases rarely reach target audiences because they are distributed to media and press professionals such as journalists, writers and reporters. Because press releases do not reach target audiences, organizations have been forced to “pitch” their press release with the hope of convincing someone to write a story, which would eventually be read by the intended target audience. Wire Releases reach and serve their target audience directly so there is no story pitching or middleman involved. Because Wire Releases are concise and focused on a specific healthcare topic, they are considered extremely useful to each group of healthcare professionals they serve.

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