Wire Service Continued

Utilitarian not advertorial Wire Releases are designed for the purpose of delivering useful information. According to a recent study in Pharmaceutical Executive magazine, banners, buttons, and other branded advertising tend to be ignored by healthcare professionals because they are not perceived as utilitarian. Wire Releases, however, are concise text-based announcements designed to be news flashes directly from industry organizations. Wire Releases allow our professional audience to keep their finger on the pulse of industry and their own area of expertise.

Marketing
The Mediwire Network Library is a source of editorial content for a large network of highly trafficked healthcare industry Websites. This unique distribution outlet provides our clients with a conduit in which to disseminate news about their organization to professionals who want to "stay connected".